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Email Marketing Tips

Ooops, I Violated the Anti-spam Regulations. Now What?

How bad CAN it be to NOT follow the anti-spam regulations with an e-newsletter?  A slap on the wrist?  A warning?  Believe it or not, it could be a fine of up to $1 million per violation!

Most of … Read the rest

May I Send You My Newsletter?

The next time someone hands you a business card, don’t assume you can add them to your newsletter list.  You can’t.  Well, you can.  But it’s going to land you in hot water!  Current anti-spam and privacy regulations are clear … Read the rest

Stay In Touch – With Purpose!

Staying in touch with people is good.  Staying in touch with a purpose is even better.  Include a clear call to action in each newsletter you send, and make sure it is easy for your readers to follow through on … Read the rest

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