Google Analytics for Shoestring Solopreneurs™

Tracking your marketing results might be the single most important aspect of your marketing plan. How are you tracking those results? For most Shoestring Solopreneurs™, it’s likely Google Analytics.

I don’t know about you, but when I first looked into Google Analytics, it was overwhelming! A whole lot of terminology that was foreign to me. It was enough to scare me off. Several times.

But I stuck with it, because I KNOW this is important stuff. You write your headlines, your articles, your ads…and then you wait for the results.

  • Which idea brought in the most clicks?
  • Which wording brought in the most sales?
  • What should you repeat?
  • And what should you NEVER do again?

Now you can learn how to use Google Analytics too. I found this course and I want to share this discovery with you. Jeff Sauer got hooked on Google Analytics over a decade ago, and his passion about teaching you to use this great tool is evident.

Check it out now: Google Analytics course by “Jeffalytics”. Catchy name, isn’t it?

You could pay a Google Analytics Certified professional to handle all this for you, but it’s going to keep a lot of money in your own pocket if you can do it on your own. Shoestring Solopreneurs™ need to be able to DIY a whole lot of stuff – but even if you want to outsource this important process, you should know what you’re dealing with. How else will you know if the person you hire has the knowledge and expertise you’re looking for?

This link will take you to the “early bird pricing” page. Get it quick, before the price goes up!

The Fun & Easy Path

“If it isn’t fun, it won’t get done.” Is that true for you? It sure is for me!

lazy-frogI am lazy by nature. I excel at procrastination. And it takes a lot to get me motivated.

Once I’m motivated, once I get on a roll with my writing, everything changes. It’s fun. It’s exciting. I can’t wait to get back to the keyboard each time I am pulled away.

I miss meals. I miss snacks. I forget to go outside and enjoy the sunshine. The extreme opposite of laziness.

It’s hard to build a solid business when it has to balance on these two extremes. I know, because I’ve been working on this dilemma for over a decade! But I think I’ve finally landed on the solution that works for me.

The beauty is that it’s EASY and FUN!

I simply began developing – and USING – systems. No, wait! Before you nod off just at the thought of dull and boring systems, hear me out.

You’ve probably heard this from other people who have had similar “revelations”. But frankly, when I looked at the systems they used I wasn’t all that excited. I mean, really…who cleans up a room before they go to another part of the house? Not me. Who immediately files every piece of paper that lands on the desk? Or table? Or countertop? Or floor? Not me! (I’d LIKE to have a house that’s always spotless and neat as a pin, but honestly…refer back to my comment about “lazy by nature”…).

So why I am raving about systems now? Simply because I created my OWN systems. They are easy, because I designed them to work with my extreme swings in energy and motivation. Systems I can drop and pick up again at a later time…or date.

You see, at least half of my frustrations happen because I just can’t find things I was working on. They get shoved aside, tucked away, and sometimes shredded. So when I DID get on a roll, I couldn’t stay on it. The frustration overwhelmed me and I was lost.

My new systems take care of that. Now, I do have to admit that I haven’t perfected it yet. Nor have I completely implemented my new systems. It’s a work in progress, just like me. But my systems are far enough along that I can give you a few tips on how to make them work for you.

Eventually I will get them packaged up in pretty containers, and make them available as complete workable systems that you can tweak and modify to suit your own extremes.

In the meantime, feel free to share what frustrates and overwhelms you – and how you deal with it. If you’re not dealing with it well, I’ll keep it in mind as I’m developing my super systems!