PowerPoint and Office 365

Have you seen the latest PowerPoint program? If you’re an Office 365 subscriber, you have access to the latest and greatest versions of some pretty cool features.

I used PowerPoint for training sessions and seminars. It is easy to use, and it is easy to hire someone to create a slide deck if you’re just too busy to do it on your own. Now you can even create videos from PowerPoint!

Use these tips when you’re creating a slide deck for your presentation. I have been playing around with this presentation to see how the new features work. It’s not finished yet (next I’m going to play with audio and video options), but see if you can guess which tips I haven’t followed!  TMT_ScannerMarketing

  1. Keep each slide simple. Stand about ten feet back from your computer screen…can you read the page easily? If not, split the slide into as many as you need for the text and images to be easily seen. If you can read your computer screen from about ten feet away, your audience should be able to read it on a projector screen.
  2. Don’t read from the slides. It irritates the audience, and you’ll lose them when they read at a different speed than you are speaking. Instead, use each slide to gain interest from the audience. Use interesting pictures and images, use a minimal amount of text, and expand on the slide with your voice.
  3. Create speaking notes to go with each slide if you plan to use the slides as a handout. In the speaking notes you can expand on the slide content, adding relevant information that does not fit on the slide.
  4. Remember to include an action slide at the end of your presentation. It should contain your name, website URL, contact information, and your call to action. What do you want your audience to do next? Go to your website? Call you? Subscribe to the newsletter? Be very clear about the next step they should take.DO NOT give them five things to do – unless you are also giving them a handout of those five things they should do. In which case, leave it in the handout, not on the slide!
  5. Don’t be afraid to learn how to use PowerPoint. Tons of free training are offered for each Office 365 program. Microsoft offers all kinds of training options: go here and select “PowerPoint” and select the training you need.

Bonus Tip: record an audio to go along with your presentation and put the slide show with audio on your website as a downloadable file. You can ask for your audience to subscribe to your newsletter and offer this as a free download bonus.

Most important tip – have fun with it! Be creative. Take a few chances, and test what works with your audiences. Then keep tweaking your presentation.


Google Analytics for Shoestring Solopreneurs™

Tracking your marketing results might be the single most important aspect of your marketing plan. How are you tracking those results? For most Shoestring Solopreneurs™, it’s likely Google Analytics.

I don’t know about you, but when I first looked into Google Analytics, it was overwhelming! A whole lot of terminology that was foreign to me. It was enough to scare me off. Several times.

But I stuck with it, because I KNOW this is important stuff. You write your headlines, your articles, your ads…and then you wait for the results.

  • Which idea brought in the most clicks?
  • Which wording brought in the most sales?
  • What should you repeat?
  • And what should you NEVER do again?

Now you can learn how to use Google Analytics too. I found this course and I want to share this discovery with you. Jeff Sauer got hooked on Google Analytics over a decade ago, and his passion about teaching you to use this great tool is evident.

Check it out now: Google Analytics course by “Jeffalytics”. Catchy name, isn’t it?

You could pay a Google Analytics Certified professional to handle all this for you, but it’s going to keep a lot of money in your own pocket if you can do it on your own. Shoestring Solopreneurs™ need to be able to DIY a whole lot of stuff – but even if you want to outsource this important process, you should know what you’re dealing with. How else will you know if the person you hire has the knowledge and expertise you’re looking for?

This link will take you to the “early bird pricing” page. Get it quick, before the price goes up!

The Fun & Easy Path

“If it isn’t fun, it won’t get done.” Is that true for you? It sure is for me!

lazy-frogI am lazy by nature. I excel at procrastination. And it takes a lot to get me motivated.

Once I’m motivated, once I get on a roll with my writing, everything changes. It’s fun. It’s exciting. I can’t wait to get back to the keyboard each time I am pulled away.

I miss meals. I miss snacks. I forget to go outside and enjoy the sunshine. The extreme opposite of laziness.

It’s hard to build a solid business when it has to balance on these two extremes. I know, because I’ve been working on this dilemma for over a decade! But I think I’ve finally landed on the solution that works for me.

The beauty is that it’s EASY and FUN!

I simply began developing – and USING – systems. No, wait! Before you nod off just at the thought of dull and boring systems, hear me out.

You’ve probably heard this from other people who have had similar “revelations”. But frankly, when I looked at the systems they used I wasn’t all that excited. I mean, really…who cleans up a room before they go to another part of the house? Not me. Who immediately files every piece of paper that lands on the desk? Or table? Or countertop? Or floor? Not me! (I’d LIKE to have a house that’s always spotless and neat as a pin, but honestly…refer back to my comment about “lazy by nature”…).

So why I am raving about systems now? Simply because I created my OWN systems. They are easy, because I designed them to work with my extreme swings in energy and motivation. Systems I can drop and pick up again at a later time…or date.

You see, at least half of my frustrations happen because I just can’t find things I was working on. They get shoved aside, tucked away, and sometimes shredded. So when I DID get on a roll, I couldn’t stay on it. The frustration overwhelmed me and I was lost.

My new systems take care of that. Now, I do have to admit that I haven’t perfected it yet. Nor have I completely implemented my new systems. It’s a work in progress, just like me. But my systems are far enough along that I can give you a few tips on how to make them work for you.

Eventually I will get them packaged up in pretty containers, and make them available as complete workable systems that you can tweak and modify to suit your own extremes.

In the meantime, feel free to share what frustrates and overwhelms you – and how you deal with it. If you’re not dealing with it well, I’ll keep it in mind as I’m developing my super systems!