Easy Income Stream – Earn More Money Fast!

There’s no product easier to create … or sell … online than a simple, straightforward instructional or how-to e-book.

I made a lot of rookie mistakes when I wrote my first e-books. I wish I had known then what I know now! In fact, because of what I learned from Bob Bly’s book “Writing E-Books for Fun & Profit“, I pulled ALL of my e-books from my site so I could rewrite them.

Why are e-books the perfect information product to sell on the Internet?

  • No shipping costs or delays.
  • Higher perceived value than regular books.
  • Quick, simple, and inexpensive to produce.

In his e-book “Writing E-Books for Fun & Profit” Bob Bly shows you how to make huge profits creating and selling simple e-books.

  • 100% profit margin.
  • No printing costs.
  • No inventory to store.
  • Quick and easy to update.

Later this year, “Writing E-Books for Fun & Profit” will sell for $59. However, to make it affordable for you to get started in e-book publishing, he’s letting my subscribers have “Writing E-Books for Fun & Profit” for only $19 today — a savings of $40 off the cover price!

For more information … or to order on a risk-free 90-day trial basis … just click here now.

P.S. But I urge you to hurry. This special $40 discount is for a limited time only. And once it expires, it may never be repeated again. If you haven’t written an e-book yet, it’s definitely time to get on it.

How To Sell Your Services

SellingYourServicesSelling is the worst part of business ownership – at least for most people. That’s why I’m bringing this resource to you. If you sell services – coaching, consulting, creative, technical, or health services – Selling Your Services might just be the single best investment you make for your business!

You’ll learn why honing your service skills is NOT the best way to increase sales. Being the best at what you do is important – but that’s not what makes people buy from you. Get the scoop on what really does make the difference to your income.

Go here to get it now.

You know I only recommend resources that I trust. This particular resource was created by Bob Bly. When he realized that his copywriting business wasn’t even breaking $40K a year, he knew he had to change what he was doing.

Bob figured out what wasn’t working, and what would work better. Within two years he broke 6 figures. Now he’s one of the top copywriters in the industry. You can do it too if you learn and apply the secrets of Selling Your Services.

Check it out today. Follow the link to learn more about Selling Your Services and TWO BONUS CDs “Getting Clients” and “Selling Your Services Online” programs.

All for under $100 – perfect for Shoestring Solopreneur™ budgets. It’s truly an investment that can change the way you sell – and turn your business from Shoestring to Sublime!

 

Google Analytics for Shoestring Solopreneurs™

Tracking your marketing results might be the single most important aspect of your marketing plan. How are you tracking those results? For most Shoestring Solopreneurs™, it’s likely Google Analytics.

I don’t know about you, but when I first looked into Google Analytics, it was overwhelming! A whole lot of terminology that was foreign to me. It was enough to scare me off. Several times.

But I stuck with it, because I KNOW this is important stuff. You write your headlines, your articles, your ads…and then you wait for the results.

  • Which idea brought in the most clicks?
  • Which wording brought in the most sales?
  • What should you repeat?
  • And what should you NEVER do again?

Now you can learn how to use Google Analytics too. I found this course and I want to share this discovery with you. Jeff Sauer got hooked on Google Analytics over a decade ago, and his passion about teaching you to use this great tool is evident.

Check it out now: Google Analytics course by “Jeffalytics”. Catchy name, isn’t it?

You could pay a Google Analytics Certified professional to handle all this for you, but it’s going to keep a lot of money in your own pocket if you can do it on your own. Shoestring Solopreneurs™ need to be able to DIY a whole lot of stuff – but even if you want to outsource this important process, you should know what you’re dealing with. How else will you know if the person you hire has the knowledge and expertise you’re looking for?

This link will take you to the “early bird pricing” page. Get it quick, before the price goes up!

When Going Viral Is BAD for Business

Not all publicity is good!

When Earl’s Restaurants in Alberta made the decision to replace Alberta beef with non-Canadian beef, customers rebelled.

Earl’s decision went viral in a big way – and it definitely wasn’t positive. Months afterward, customers still avoid the restaurant and don’t trust claims that Earl’s has put Alberta beef back on their menu.

Earl’s believed they were doing the right thing in response to what their customers were saying by sourcing healthy, humanely slaughtered beef. What went wrong?

  • Earl’s didn’t fully understand their customers’ needs and wants.
  • Earl’s didn’t do their homework on their beef suppliers.
  • Earl’s didn’t explain their decision well.

Although Earl’s isn’t saying how much they lost with this gaff, you can be sure it was substantial. They reversed their decision in response to the social pressure. Now they publish “Earl’s Beef Report” in an attempt to regain positive social proof.

Is it working? When’s the last time you chose Earl’s over A&W?

A&W, in comparison, has done an excellent job in gaining positive social proof. They responded to their customers’ needs and wants in a positive way. Their website makes it very clear that they source eggs, chicken and pork from Canadian sources who follow A&W’s strict guidelines for hormone-free meat.

I sent A&W an email to find out more about their beef sources, as they don’t specifically say it is Canadian. Their response came back on the next business day. They DO source their beef from Canada, and when their Canadian ranchers – who meet their strict guidelines – can’t fulfill their order, they source elsewhere. They even named their Canadian suppliers. I’m completely satisfied with their response. It confirms to me that:

  • A&W understands what their customers want.
  • A&W researched and developed strong relationships with their suppliers to ensure they can meet customers’ needs.
  • A&W speaks the language of their customers.

This is a pretty basic comparison. Two companies who did the same thing in meeting customers’ requests for “healthy” beef.

Two very different approaches. Two very different results.

Both had the right idea about satisfying customers – but one company clearly came out ahead of the other.

The lesson for us? Words are powerful tools. Choosing the wrong words for your message can be catastrophic.

Larger companies have the resources to recover from bad social proof. Small businesses cannot afford to screw this up. If you get this wrong, your small business could simply fail. And, since you are not running a giant corporation, chances are good that no one will even notice that you’re gone.

POSITIVE social proof is essential in your marketing materials. The reasons are obvious. If you market to consumers (B2C) it’s even more important. Consumers are more likely to be influenced by their peers’ reviews and recommendations.

Make sure that your customers are putting your best foot forward.

There are smart, easy, and inexpensive ways to develop positive social proof for your company. It’s not enough to simply post regularly on your social media accounts. You need a plan for WHAT you say, HOW you say it, WHO you say it to, and WHEN you say it.

Get in touch with me to learn how you can promote positive social proof for your business.

The Fun & Easy Path

“If it isn’t fun, it won’t get done.” Is that true for you? It sure is for me!

lazy-frogI am lazy by nature. I excel at procrastination. And it takes a lot to get me motivated.

Once I’m motivated, once I get on a roll with my writing, everything changes. It’s fun. It’s exciting. I can’t wait to get back to the keyboard each time I am pulled away.

I miss meals. I miss snacks. I forget to go outside and enjoy the sunshine. The extreme opposite of laziness.

It’s hard to build a solid business when it has to balance on these two extremes. I know, because I’ve been working on this dilemma for over a decade! But I think I’ve finally landed on the solution that works for me.

The beauty is that it’s EASY and FUN!

I simply began developing – and USING – systems. No, wait! Before you nod off just at the thought of dull and boring systems, hear me out.

You’ve probably heard this from other people who have had similar “revelations”. But frankly, when I looked at the systems they used I wasn’t all that excited. I mean, really…who cleans up a room before they go to another part of the house? Not me. Who immediately files every piece of paper that lands on the desk? Or table? Or countertop? Or floor? Not me! (I’d LIKE to have a house that’s always spotless and neat as a pin, but honestly…refer back to my comment about “lazy by nature”…).

So why I am raving about systems now? Simply because I created my OWN systems. They are easy, because I designed them to work with my extreme swings in energy and motivation. Systems I can drop and pick up again at a later time…or date.

You see, at least half of my frustrations happen because I just can’t find things I was working on. They get shoved aside, tucked away, and sometimes shredded. So when I DID get on a roll, I couldn’t stay on it. The frustration overwhelmed me and I was lost.

My new systems take care of that. Now, I do have to admit that I haven’t perfected it yet. Nor have I completely implemented my new systems. It’s a work in progress, just like me. But my systems are far enough along that I can give you a few tips on how to make them work for you.

Eventually I will get them packaged up in pretty containers, and make them available as complete workable systems that you can tweak and modify to suit your own extremes.

In the meantime, feel free to share what frustrates and overwhelms you – and how you deal with it. If you’re not dealing with it well, I’ll keep it in mind as I’m developing my super systems!