How To Sell Your Services

SellingYourServicesSelling is the worst part of business ownership – at least for most people. That’s why I’m bringing this resource to you. If you sell services – coaching, consulting, creative, technical, or health services – Selling Your Services might just be the single best investment you make for your business!

You’ll learn why honing your service skills is NOT the best way to increase sales. Being the best at what you do is important – but that’s not what makes people buy from you. Get the scoop on what really does make the difference to your income.

Go here to get it now.

You know I only recommend resources that I trust. This particular resource was created by Bob Bly. When he realized that his copywriting business wasn’t even breaking $40K a year, he knew he had to change what he was doing.

Bob figured out what wasn’t working, and what would work better. Within two years he broke 6 figures. Now he’s one of the top copywriters in the industry. You can do it too if you learn and apply the secrets of Selling Your Services.

Check it out today. Follow the link to learn more about Selling Your Services and TWO BONUS CDs “Getting Clients” and “Selling Your Services Online” programs.

All for under $100 – perfect for Shoestring Solopreneur™ budgets. It’s truly an investment that can change the way you sell – and turn your business from Shoestring to Sublime!

 

When Going Viral Is BAD for Business

Not all publicity is good!

When Earl’s Restaurants in Alberta made the decision to replace Alberta beef with non-Canadian beef, customers rebelled.

Earl’s decision went viral in a big way – and it definitely wasn’t positive. Months afterward, customers still avoid the restaurant and don’t trust claims that Earl’s has put Alberta beef back on their menu.

Earl’s believed they were doing the right thing in response to what their customers were saying by sourcing healthy, humanely slaughtered beef. What went wrong?

  • Earl’s didn’t fully understand their customers’ needs and wants.
  • Earl’s didn’t do their homework on their beef suppliers.
  • Earl’s didn’t explain their decision well.

Although Earl’s isn’t saying how much they lost with this gaff, you can be sure it was substantial. They reversed their decision in response to the social pressure. Now they publish “Earl’s Beef Report” in an attempt to regain positive social proof.

Is it working? When’s the last time you chose Earl’s over A&W?

A&W, in comparison, has done an excellent job in gaining positive social proof. They responded to their customers’ needs and wants in a positive way. Their website makes it very clear that they source eggs, chicken and pork from Canadian sources who follow A&W’s strict guidelines for hormone-free meat.

I sent A&W an email to find out more about their beef sources, as they don’t specifically say it is Canadian. Their response came back on the next business day. They DO source their beef from Canada, and when their Canadian ranchers – who meet their strict guidelines – can’t fulfill their order, they source elsewhere. They even named their Canadian suppliers. I’m completely satisfied with their response. It confirms to me that:

  • A&W understands what their customers want.
  • A&W researched and developed strong relationships with their suppliers to ensure they can meet customers’ needs.
  • A&W speaks the language of their customers.

This is a pretty basic comparison. Two companies who did the same thing in meeting customers’ requests for “healthy” beef.

Two very different approaches. Two very different results.

Both had the right idea about satisfying customers – but one company clearly came out ahead of the other.

The lesson for us? Words are powerful tools. Choosing the wrong words for your message can be catastrophic.

Larger companies have the resources to recover from bad social proof. Small businesses cannot afford to screw this up. If you get this wrong, your small business could simply fail. And, since you are not running a giant corporation, chances are good that no one will even notice that you’re gone.

POSITIVE social proof is essential in your marketing materials. The reasons are obvious. If you market to consumers (B2C) it’s even more important. Consumers are more likely to be influenced by their peers’ reviews and recommendations.

Make sure that your customers are putting your best foot forward.

There are smart, easy, and inexpensive ways to develop positive social proof for your company. It’s not enough to simply post regularly on your social media accounts. You need a plan for WHAT you say, HOW you say it, WHO you say it to, and WHEN you say it.

Get in touch with me to learn how you can promote positive social proof for your business.